We are excited to announce the launch of the new brand identity for our home care division, Active Care in the Home. This is an exciting period of development for our home care services, and the new brand reflects our dedication to ensuring consistency and quality across Active Care Group.
Active Care in the Home offers complex care for people in their own homes. We support children, young people and adults with a wide range of conditions, including brain injury, spinal cord injury, neurological conditions and neurodegenerative diseases, respiratory conditions and gastro-intestinal conditions including Percutaneous Endoscopic Gastrostomy (PEG) feeding. Our packages of care are tailored to fit with each person’s care needs, preferences and lifestyle.
The house icon within the new logo, in navy blue, represents the stability, safety, and trust we offer to those we support. Placed within the orange ‘A’ icon from the Active Care Group brand, it connects our home care services to the wider group, ensuring our ethos and behaviours are present through every part of the business.
Active Care in the Home Managing Director Sally Kimberley shared, “Our new brand reflects the compassionate, person-centred care we provide to the people we support. By aligning with the wider Active Care Group identity, we’re strengthening our commitment to consistency, quality and shared values across every part of the organisation.”
To find out more about Active Care in the Home, visit activecareinthehome.co.uk